About us

Empowering HealthTech through strategic design

Innovative solutions for transforming healthcare

Expertise

Helping your business grow

For years, we’ve partnered with healthcare companies to address their challenges by delivering human-centered products and innovative digital solutions.

We believe that meaningful solutions come from truly understanding the people who use them. By deeply listening to the needs and challenges of healthcare professionals and patients, we design experiences that are not only effective but transformative – creating healthcare solutions that make a real difference.

Our blended approach

How we do this

We combine innovation, design thinking, and creativity with a commitment to operational efficiency. This approach ensures that the solutions we create are accessible, intuitive, and impactful—making a real difference in the lives of the people who use them.

Innovation

AI Integration

We leverage AI for smarter, more responsive healthcare solutions that add real value for users, ensuring AI enhances the experience.

Technology Alignment

We ensure that the technology we use is not only cutting-edge but also perfectly aligned with our clients' needs.

Strategic Guidance

We provide expert advice and strategic direction to help our partners navigate the complexities of the healthcare industry.

Design thinking

Research & Development

Our team is constantly exploring new technologies and methodologies to stay at the forefront of healthcare innovation.

Human-centred

We put ourselves in the shoes of your end users, ensuring that solutions address real human needs and problems.

Collaboration

With cross-disciplinary collaboration, involving various stakeholders, we combine different perspectives to foster creativity and innovation.

Creativity

Design & Development

Our design and development studio is where ideas come to life, from initial concepts to final designs.

Design Leadership

Our design leaders ensure that every project is guided by a clear vision and a commitment to excellence.

Accessibility Focus

We prioritise accessibility, ensuring that our solutions are available to everyone, regardless of their circumstances.

Contact us

Let’s talk

We create human-centered solutions that drive positive outcomes for users and organisations. Let’s collaborate.

Schedule a call
Get to know our CEO & founder, Martin

Our history

15 years of innovation

We’re a problem-solving agency.

Over the years we’ve helped pharma and healthcare companies design, build, and launch human-centred products. We now also solve nationwide problems for the NHS, through full discovery phase services and insight-led design.

Exco InTouch logoNHS logoERT logoZimmer Biomet logoClario logoHelpforce logoPreventx logoDotmatics logo

Remote first

Based in the UK,
available everywhere

We're a remote-first company with locations in Nottingham and Birmingham, we work with clients in the UK and around the world.

Contact us

Let’s talk

We create human-centered solutions that drive positive outcomes for users and organisations. Let’s collaborate.

Schedule a call