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Unlike consumer apps, digital health products almost always serve multiple stakeholders — patients, clinicians, administrators, caregivers, and sometimes even regulators. Each group has different goals, abilities, constraints, and emotional needs.
Designing for one group without considering the others creates friction, increases cognitive burden, and reduces adoption.
Clinicians may find the tool cumbersome or incompatible with their workflows.
Patients may feel overwhelmed, disengaged, or unable to complete tasks consistently.
Neither user group gets what they need.
Successful digital health UX requires balancing, integrating, and sequencing the needs of all stakeholders.
Interview patients, clinicians, and operational staff. Each reveals unique insights:
Understanding how information, tasks, and decisions flow between stakeholders reveals where design friction occurs.
This connects front-stage (what users see) with back-stage processes (what teams manage).
Patients should get simple, supportive interfaces.
Clinicians need density, detail, and clarity.
Both should stem from the same design system and information architecture.
A value entered by the patient should appear to the clinician in a meaningful, contextualised way — not raw or ambiguous.
If patients benefit from engagement but clinicians get more admin burden, the product will fail.
Design must reduce workload for both.
These patterns help users feel supported without overwhelming them.
When both patient and clinician needs are met:
Balanced design drives long-term retention and trust.
Teams that master stakeholder-centred design:
Stakeholder-centred thinking is not an optional UX method — it's a leadership principle.
We create human-centered solutions that drive positive outcomes for users and organisations. Let’s collaborate.
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